Led the full creative direction for Zweigart Construction’s brand identity, crafting a visual system that reflects the company’s core values of reliability, safety, and professionalism. Developed a bold yet approachable logo system, including a primary icon and supporting icons that communicate key services and values. Selected a strong, calming blue color palette to evoke trust and security—critical elements in the construction industry. Defined the company’s typography to ensure clarity, legibility, and consistency across all platforms. From concept to execution, every design choice was made with the intention to visually reinforce Zweigart’s commitment to quality craftsmanship and safety-first operations.