Developed a rustic yet refined brand identity for Turner Ranch, centered around a custom crest-style logo that reflects heritage, strength, and the land’s legacy. Created a flexible color palette rooted in natural tones to evoke safety, warmth, and the grounded beauty of the region. Designed a series of everyday icons used for safety and non-danger signage around the ranch—ensuring clear, consistent communication. Chose typography that says, “we’re farmers, but we’re sharp and modern,” blending rural grit with smart, contemporary confidence.