This project is a conceptual campaign for the high-stakes boxing match between Canelo Álvarez and Terence “Bud” Crawford, titled Battle for America. The campaign explores themes of national pride, explosive rivalry, and legacy through bold, expressive visuals inspired by vintage boxing posters and protest graphics.

As the designer, I developed a cohesive visual identity across multiple platforms, crafting a campaign that feels loud, raw, and unapologetically bold — capturing the energy of fight culture and the weight behind every punch.